Master’s as Digital Media Manager

Using media skills to develop digital business models of the future

With social networks such as Facebook, Instagram or TikTok and an increasing number of mobile devices, the internet not only dominates the private media consumption of many people. It has also completely changed the economy through novel marketing concepts and business models. This fast-growing market offers a number of exciting and future-proof career prospects.

The Master’s degree programme as Digital Media Manager offers you the ideal basis for your dream job in the digital sector. You will learn how to develop (digital) business models and what role the analysis of target groups plays in this. You will learn which media formats are used by whom and how you can identify and develop new business fields. You will be able to evaluate modern technologies, learn what you can do with software and how to use these tools in a sensible way. And you will get to know modern project management methods and concepts for designing the digital workplace.

You will further expand the expertise you have acquired in one of the two specialisations – be it in the field of project management in combination with another foreign language to qualify for international projects and negotiations; or in the field of the digital workplace with a clear focus on creating organisational structures and teaching leadership skills.

Benefits for you

  • Future-oriented – media competence as a guarantee of employment

  • Hands-on – lecturers and professors from the media industry, many business cooperations

  • International – students, lecturers and partner universities from all around the world

  • Study and work – 3-day university compatible with a part-time job

  • Individual – small groups, various options

  • Liveable – comfortable campus atmosphere with student apartments

Master of Arts (MA)
3 semesters
3-day university
90 CP (ECTS)
International campus

Our partners in the industry

Graduate testimonials

I have spent quite a few years at the SDI and have grown a lot through the many different people I have met here. Through my professional training as a translator and interpreter and my subsequent Master's in International Media Communication (new: Digital Media Manager), I am now in the perfect position to build a successful career on several pillars.

Madeleine, graduate

The university is like a family. I was always able to have personal exchanges about my ideas with all the lecturers, developing my own thoughts in the process. Teamwork with fellow students also prompted me to come up with new ideas.

An intercultural background can be an advantage for this degree programme: It taught me to analyse media in terms of business models and to discuss strategies in the context of globalisation. As part of my final thesis, I conducted an analysis of TikTok in China and Germany and thus gained a deep understanding of the developments and trends in this exciting industry — digital media.

Muran, graduate

Study programme

Key facts at a glance

Academic degree

Master of Arts (MA)

European Credit Transfer System

90 Credit Points

Start date

Winter semester (October)


3 semesters full-time on three days a week


State-recognised and accredited


German, English and – depending on the specialisation – one additional language


  • Digital workplace
  • Intercultural project management (in a chosen foreign language)

This degree programme is right for you ...

  • if you are interested in digital media and want to develop and manage digital business models as a career.
  • if you would like to learn how to use digital communication and the associated tools in a professional context.
  • if you want to improve your communication skills in this Master's degree programme for working in multilingual intercultural teams.
  • if you want to work in a fast-growing and future-oriented industry after completing your studies.

Career prospects

Perfect conditions for starting your professional career

All lecturers and professors lecturers have considerable professional experience. We know what kind of skills, tools and knowledge you need. The degree programme prepares you perfectly for jobs in a variety of fields. The degree programme is accredited for the higher grade of civil servants in Germany.

If you complete your studies and do particularly well, you have the opportunity to write a dissertation. In this case, the partnerships and projects of the International University SDI München can also be of use.

Career prospects

  • Online marketing manager

  • Media manager / marketing manager / product manager

  • New media expert

  • Business developer

  • Manager web communications

  • Editor

  • Content marketing

  • Analyst (big data)

  • Digital consulting

Having media skills is a key qualification today. The digital market provides data – 'crude oil' for the economy. Media play a central role in this. In this degree programme, you will acquire the knowledge to develop and design digital media. Through dialogue and personal discussions, you will further develop your knowledge in a team. Join us to shape the future of media: international, competent and full of curiosity. We hope to see you here!

Prof. Harald Henzler, Programme Director


Frequently asked questions and answers

All you need for your application is a certificate or other proof that you have completed a Bachelor’s degree programme or are about to complete one. The subject area of your Bachelor’s degree programme does not matter, as the Master’s degree programme as Digital Media Manager is non-consecutive in terms of content.

Generally, the following language skills are required for this degree programme:

German native speakers and applicants with German language skills at B2 competence level according to the Common European Framework of Reference for Languages (CEFR):

  • English language skills at B1 competence level (CEFR)

If you acquired your university entrance qualification in Germany, your qualification serves as proof of the required language skills.

Applicants with little or no knowledge of German:

  • English language skills at B2 competence level (CEFR) and
  • Language skills of one additional language at B1 competence level (CEFR)

If you have other foreign language skills, that is no a problem at all, as this is a multilingual degree programme. Our Student Advisory Service is happy to advise you on this.

The Master’s degree programme as Digital Media Manager combines a transfer of knowledge from very different fields, including business administration, digital media, languages, communication, interculturalism and many more. If you are generally interested in these fields and would like to work in similar job fields later in professional life, this degree programme could be the one for you!

The degree programme is designed in such a way that you only attend seminars and lectures on a maximum of 3 days; you can work or do an internship the rest of the week without any problems. The programme content has a strong practical focus, so that you can already gain a lot of hands-on experience during your studies.

Our lecturers help students find internships, jobs as working students and Master's theses with practical relevance. Since the lecturers and the university have a wide network of contacts in the media industry, current requirements of the job market are continuously incorporated into the programme content.

In addition, our students can find out about the latest job advertisements and internships at the Career Center.


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