Bachelor’s in Intercultural Interaction Design

A unique introduction to the digital economy

Our world is interconnected by digital technology, and every day we communicate and interact with each other using that technology. As different as our cultures are, so are our needs.

Would you like to learn how to create engaging and user-friendly apps and services? In the Bachelor’s degree programme Intercultural Interaction Design, you immerse yourself in the world of user experience (UX) and learn to plan and design user experience holistically in close cooperation with researchers and designers. As an interaction designer, you ensure an efficient and functional flow of modern digital interaction, building on the work of information architects. You also focus specifically on the needs of users in an intercultural context.

Over the course of this 7-semester degree programme, you acquire knowledge in human-centred design and user experience (UX) and the basics of intercultural communication. You will combine the knowledge you have acquired with skills in the field of user research and project management, and will improve your skills in a practical training semester and through projects in an intercultural context.

This degree programme will be launched in the winter semester 2023/24.

Benefits for you

  • Modern interaction design, complemented by intercultural competence

  • Hands-on – lecturers from the industry

  • Applied learning – internship integrated in the programme

  • International – students, lecturers and partner universities from all around the world

  • 3-day university – compatible with a part-time job

  • Future-oriented – diverse career prospects / matching Master's degree programmes

Bachelor of Arts (BA)
7 semesters
3-day university
210 CP (ECTS)
International campus

Study programme

Key facts at a glance

Academic degree

Bachelor of Arts (BA)

European Credit Transfer System

210 Credit Points


7 semesters full-time on three days a week (incl. Bachelor’s thesis)


State-recognised, currently being accredited


German, English

Practical training semester

Practical training semester for insights into professional life

This degree programme is right for you ...

  • if you are looking for a Bachelor’s degree programme where you learn to plan and design attractive products, systems and services.
  • if you are curious about how user experience can be designed in an intercultural context.
  • if you want to gain hands-on experience during your studies in a practical training semester.
  • if you are aiming to specialise in a Master’s degree programme and would like to develop a wide, professional knowledge base beforehand. In this case, the Master's degree programme in Intercultural Communication or as Digital Media Manager at the International University SDI München could be an excellent future prospect for you.

Comparison of our new degree programmes

Which Bachelor's degree programme is the best fit for me?

Are you interested in the digital economy? Do you want to create engaging digital products or services for users, with a focus on intercultural aspects?

In our Bachelor's degree programmes Intercultural Interaction Design and Information Architecture and Content Creation you can gain knowledge and skills in the areas of human-centred design and user experience. Depending on your interests, you learn how to plan and design attractive and user-friendly products, systems and services. You may also focus on innovative content creation for different target groups, taking into account intercultural issues.

 Intercultural Interaction Design (BA)Information Architecture & Content Creation (BA)
You are ...... interested in implementing solutions for people's needs in products, services and systems. You want to study thought and behaviour patterns of people in human-system interaction.... interested in structures, information, data and stories with meaning, and are fascinated by exploring possible solutions.
You are looking for ...... a degree programme where you learn to plan and design attractive products, systems and services.... a degree programme that combines creativity with modern, interactive systems and whets your appetite for information in an intercultural context.
You want to
work as a(n) ...
... interaction designer, UX architect, user requirements specialist, UX researcher, user experience (UX) professional ...... information architect, information designer, UX writer, UX researcher, user experience (UX) professional ...
... in the following sectors:industry, automotive, manufacturing, finance, medical, media, digital economy, gaming, robotics & automation, infrastructure, e-commerce, education and trainingindustry, automotive, finance, medical, culture, media, technology, digital economy, administration, infrastructure, trade, education and training
CoursesFace to face 3 days a weekFace to face 3 days a week
  Learn more

Career prospects

Perfect conditions for starting your professional career

Successfully completing the Bachelor's degree programme means you are qualified to start a career in the field of interaction design. As a graduate, you will be an expert in user experience and usability, but will also have competence in the intercultural aspects of communication in interactive systems. The degree programme prepares you perfectly for jobs in intercultural interaction design and in the design of human-system interaction with special consideration of cultural aspects.

Graduates of the Intercultural Interaction Design degree programme work as interaction designers, localisation experts, UX architects, UX specialists, etc.

After graduating, you can also start a Master’s degree programme in the field(s) of business & economics and/or communication, such as the Master's degree programme in Intercultural Communication or as Digital Media Manager at the International University SDI München.

Career prospects

  • UX project management

  • User research

  • User requirements management

  • Interaction design

  • Information architecture

  • Content creation

  • User interface design

  • Interface development

  • Evaluation/testing


Frequently asked questions and answers

Generally, the following language skills are required for this degree programme:

  • German or English: B2 competence level according to the Common European Framework of Reference for Languages (CEFR)

Degree programmes at the International University SDI München are designed as a 3-day university. You will attend seminars and lectures three days a week and have two days off to work either at the SDI as a student assistant or at a company.

You can also apply for a scholarship. Our Funding Assistant can help you with that. If you have any further questions on the topic of financing, please contact our Student Advisory Service.

Since degree programmes are designed as a 3-day university, you are free to work on two days a week (in addition to the periods with no lectures). You will also acquire some of the programme content yourself, of course with the support of digital tools and media. This makes it easy to combine studying and working.

Our lecturers will help you find internships, jobs as working students and Master’s theses with practical relevance. Since the lecturers and the university have a wide network of contacts, current requirements of the job market are continuously incorporated into the programme content.

In addition, our students can find out about the latest job advertisements and internships at the Career Center.

Graduates of the Intercultural Interaction Design degree programme work as interaction designers, localisation experts, UX architects, UX specialists, etc.


Do you have any further questions?

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Become an expert in Business & Interculturalism – your Bachelor's degree programme at the International University SDI München

Are you interested in an international Bachelor's degree programme in business, communication and interculturalism? You don’t want to study at a mass university? Then the International University SDI München is the right place for you!

In our info webinar on Wednesday, 19 May, 18 p.m., you will learn how you can make a career in international business! This way, you can learn more about our International Communication and Business(BA) degree programme online from the comfort of your own home.

Of course, we will also answer all your questions about enrolment, degree programmes and career prospects.

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