Bachelor’s in Information Architecture & Content Creation

Set out into a world of information in today’s digital society

Both our modern society and the modern economy create a plethora of information and knowledge on an international and cross-cultural scale. This data is only valuable if it can be interpreted and understood.

In the Bachelor's degree programme Information Architecture and Content Creation, you learn to assign meaning and emotion to information and data by means of storytelling. As a content creator, you create engaging products, services and systems such as social media, especially in an intercultural context. Working as an information architect, you are responsible for designing efficient systems and, together with interaction designers, for developing digital products that users really need. You shape the future of information transfer in this constantly evolving, fast-growing market.

Over the course of this 7 semester degree programme, you acquire knowledge in human-centred design and user experience (UX) and the basics of information architecture and creative writing. The degree programme prepares you perfectly for working as an information architect and content creator – for designing the information structures of interactive systems with a special focus on cultural aspects. You will combine the knowledge you have acquired with skills in user research and project management. You will improve your skills in a practical training semester and through projects in an intercultural context.

This degree programme will be launched in the winter semester 2023/24.

Benefits for you

  • Information architecture & content creation – skills for the future

  • Hands-on – lecturers from the industry

  • Applied learning – internship integrated in the programme

  • International – students, lecturers and partner universities from all around the world

  • 3-day university – compatible with a part-time job

  • Future-oriented – diverse career prospects / matching Master's degree programmes

Bachelor of Arts (BA)
7 semesters
3-day university
210 CP (ECTS)
International campus

Study programme

Key facts at a glance

Academic degree

Bachelor of Arts (BA)

European Credit Transfer System

210 Credit Points


7 semesters full-time on three days a week (incl. Bachelor’s thesis)


State-recognised, currently being accredited


German, English

Practical training semester

Practical training semester for insights into professional life

This degree programme is right for you ...

  • if you are looking for a Bachelor's degree programme that combines creativity with modern, interactive systems and whets your appetite for information in an intercultural context.
  • if you want to learn content creation for different media and target groups.
  • if you are aiming to specialise in a Master’s degree programme and would like to develop a wide, professional knowledge base beforehand. In this case, the Master's degree programme in Intercultural Communication or as Digital Media Manager at the International University SDI München could be an excellent future prospect for you.

Comparison of our new degree programmes

Which Bachelor's degree programme is the best fit for me?

Are you interested in the digital economy? Do you want to create engaging digital products or services for users, with a focus on intercultural aspects?

In our Bachelor's degree programmes Information Architecture and Content Creation and Intercultural Interaction Design, you can gain knowledge and skills in the areas of human-centred design and user experience. Depending on your interests, you learn how to plan and design attractive and user-friendly products, systems and services. You may also focus on innovative content creation for different target groups, taking into account intercultural issues.

 Information Architecture & Content Creation (BA)Intercultural Interaction Design (BA)
You are ...... interested in structures, information, data and stories with meaning, and are fascinated by exploring possible solutions.... interested in implementing solutions for people's needs in products, services and systems. You want to study thought and behaviour patterns of people in human-system interaction.
You are looking for ...... a degree programme that combines creativity with modern, interactive systems and whets your appetite for information in an intercultural context.... a degree programme where you learn to plan and design attractive products, systems and services.
You want to
work as a(n) ...
... information architect, information designer, UX writer, UX researcher, user experience (UX) professional ...... interaction designer, UX architect, user requirements specialist, UX researcher, user experience (UX) professional ...
... in the following sectors:industry, automotive, finance, medical, culture, media, technology, digital economy, administration, infrastructure, trade, education and trainingindustry, automotive, manufacturing, finance, medical, media, digital economy, gaming, robotics & automation, infrastructure, e-commerce, education and training
CoursesFace to face 3 days a weekFace-to-face 3 days a week


Learn more

Career prospects

Perfect conditions for starting your professional career

Successfully completing the Bachelor's degree programme means you are qualified to start a career in digital business. As an information architect and content creator, you will use your expertise in digital systems and content structures for your professional benefit.

Graduates of the Bachelor’s degree programme in Information Architecture and Content Creation work as information architects, content creators, content strategists, UX specialists, etc.

After graduating, you can also start a Master’s degree programme in the field(s) of business & economics and/or communication, such as the Master's degree programme in Intercultural Communication or as Digital Media Manager at the International University SDI München.

Career prospects

  • UX project management

  • User research

  • User requirements management

  • Interaction design

  • Information architecture

  • Content creation

  • User interface design

  • Interface development

  • Evaluation/testing


Frequently asked questions and answers

Generally, the following language skills are required for this degree programme:

  • German or English: B2 competence level according to the Common European Framework of Reference for Languages (CEFR)

Degree programmes at the International University SDI München are designed as a 3-day university. You will attend seminars and lectures three days a week and have two days off to work either at the SDI as a student assistant or at a company.

You can also apply for a scholarship. Our Funding Assistant can help you with that. If you have any further questions on the topic of financing, please contact our Student Advisory Service.

Since degree programmes are designed as a 3-day university, you are free to work on two days a week (in addition to the periods with no lectures). You will also acquire some of the programme content yourself, of course with the support of digital tools and media. This makes it easy to combine studying and working.

Our lecturers will help you find internships, jobs as working students and Master’s theses with practical relevance. Since the lecturers and the university have a wide network of contacts, current requirements of the job market are continuously incorporated into the programme content.

In addition, our students can find out about the latest job advertisements and internships at the Career Center.

Graduates of the Bachelor’s degree programme in Information Architecture and Content Creation work as information architects,content creators, content strategists, UX specialists, etc.


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