Bachelor’s in Information Architecture & Content Creation
Set out into a world of information in today’s digital society
Both our modern society and the modern economy create a plethora of information and knowledge on an international and cross-cultural scale. This data is only valuable if it can be interpreted and understood.
In the Bachelor's degree programme Information Architecture and Content Creation, you learn to assign meaning and emotion to information and data by means of storytelling. As a content creator, you create engaging products, services and systems such as social media, especially in an intercultural context. Working as an information architect, you are responsible for designing efficient systems and, together with interaction designers, for developing digital products that users really need. You shape the future of information transfer in this constantly evolving, fast-growing market.
Over the course of this 7 semester degree programme, you acquire knowledge in human-centred design and user experience (UX) and the basics of information architecture and creative writing. The degree programme prepares you perfectly for working as an information architect and content creator – for designing the information structures of interactive systems with a special focus on cultural aspects. You will combine the knowledge you have acquired with skills in user research and project management. You will improve your skills in a practical training semester and through projects in an intercultural context.
This degree programme will be launched in the winter semester 2023/24.
Benefits for you
Information architecture & content creation – skills for the future
Hands-on – lecturers from the industry
Applied learning – internship integrated in the programme
International – students, lecturers and partner universities from all around the world
3-day university – compatible with a part-time job
Future-oriented – diverse career prospects / matching Master's degree programmes
Key facts at a glance
Bachelor of Arts (BA)
European Credit Transfer System
210 Credit Points
7 semesters full-time on three days a week (incl. Bachelor’s thesis)
State-recognised, currently being accredited
Practical training semester
Practical training semester for insights into professional life
This degree programme is right for you ...
- if you are looking for a Bachelor's degree programme that combines creativity with modern, interactive systems and whets your appetite for information in an intercultural context.
- if you want to learn content creation for different media and target groups.
- if you are aiming to specialise in a Master’s degree programme and would like to develop a wide, professional knowledge base beforehand. In this case, the Master's degree programme in Intercultural Communication or as Digital Media Manager at the International University SDI München could be an excellent future prospect for you.
Comparison of our new degree programmes
Which Bachelor's degree programme is the best fit for me?
Are you interested in the digital economy? Do you want to create engaging digital products or services for users, with a focus on intercultural aspects?
In our Bachelor's degree programmes Information Architecture and Content Creation and Intercultural Interaction Design, you can gain knowledge and skills in the areas of human-centred design and user experience. Depending on your interests, you learn how to plan and design attractive and user-friendly products, systems and services. You may also focus on innovative content creation for different target groups, taking into account intercultural issues.
|Information Architecture & Content Creation (BA)||Intercultural Interaction Design (BA)|
|You are ...||... interested in structures, information, data and stories with meaning, and are fascinated by exploring possible solutions.||... interested in implementing solutions for people's needs in products, services and systems. You want to study thought and behaviour patterns of people in human-system interaction.|
|You are looking for ...||... a degree programme that combines creativity with modern, interactive systems and whets your appetite for information in an intercultural context.||... a degree programme where you learn to plan and design attractive products, systems and services.|
|You want to|
work as a(n) ...
|... information architect, information designer, UX writer, UX researcher, user experience (UX) professional ...||... interaction designer, UX architect, user requirements specialist, UX researcher, user experience (UX) professional ...|
|... in the following sectors:||industry, automotive, finance, medical, culture, media, technology, digital economy, administration, infrastructure, trade, education and training||industry, automotive, manufacturing, finance, medical, media, digital economy, gaming, robotics & automation, infrastructure, e-commerce, education and training|
|Courses||Face to face 3 days a week||Face-to-face 3 days a week|
Perfect conditions for starting your professional career
Successfully completing the Bachelor's degree programme means you are qualified to start a career in digital business. As an information architect and content creator, you will use your expertise in digital systems and content structures for your professional benefit.
Graduates of the Bachelor’s degree programme in Information Architecture and Content Creation work as information architects, content creators, content strategists, UX specialists, etc.
After graduating, you can also start a Master’s degree programme in the field(s) of business & economics and/or communication, such as the Master's degree programme in Intercultural Communication or as Digital Media Manager at the International University SDI München.
Frequently asked questions and answers
Generally, the following language skills are required for this degree programme:
- German or English: B2 competence level according to the Common European Framework of Reference for Languages (CEFR)
Degree programmes at the International University SDI München are designed as a 3-day university. You will attend seminars and lectures three days a week and have two days off to work either at the SDI as a student assistant or at a company.
Since degree programmes are designed as a 3-day university, you are free to work on two days a week (in addition to the periods with no lectures). You will also acquire some of the programme content yourself, of course with the support of digital tools and media. This makes it easy to combine studying and working.
Our lecturers will help you find internships, jobs as working students and Master’s theses with practical relevance. Since the lecturers and the university have a wide network of contacts, current requirements of the job market are continuously incorporated into the programme content.
In addition, our students can find out about the latest job advertisements and internships at the Career Center.
Graduates of the Bachelor’s degree programme in Information Architecture and Content Creation work as information architects,content creators, content strategists, UX specialists, etc.