Students from the Bachelor’s programme International Communication and Business recently visited Plett & Schulte as part of their Applied Communication class, gaining first-hand insights into the daily work of a modern advertising agency.

During the visit, the agency team shared how creative concepts are developed, how advertising campaigns are brought to life, and which tools and processes are used to produce effective marketing materials. The students also learned about different approaches to idea generation and explored the wide range of career opportunities within the agency landscape.

A particular focus was placed on current developments in the advertising industry, including digital transformation and the growing role of AI-supported tools in both creative and strategic processes.

We would like to thank Plett & Schulte for the inspiring exchange and for providing our students with such valuable practical insights into the future of communication and advertising.